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The non-medical home care franchise industry, with roots in familial caregiving, has evolved into a robust sector poised for future growth, offering personalized care and innovative business models.
As people age and begin to require assistance in their daily tasks, it’s natural for them to want to stay where they are, and to live out their lives surrounded by loved ones and the support they provide. It’s made the non-medical home care franchise a smart business option for potential owners.
Here’s the scoop on the past and future of the non-medical home care franchise industry, and a close look at the features that help position it for additional growth in the years ahead.
The story of the industry begins with the country’s founding, and even before then. It’s a history of growth in tandem with the expansion of the U.S., and highlights a business with roots in the family.
Today’s top non-medical home care franchise opportunities come from humble beginnings. The first home caregivers weren’t paid professionals or certified healthcare workers; they were often relatives of the sick or elderly patient.
For the first century of this nation’s existence, there weren’t large networks of well-trained staff ready to deploy to a patient’s home and care for them. Brothers, sisters, fathers, mothers, or other relations took up the task, and provided crucial support for daily tasks.
These kinds of services didn’t require the people acting as support to hold specialized degrees or to have trained as medical personnel. They acted as general life assistants, and played a key role in allowing their charges to have richer, more fulfilling lives.
Family members assuming the role of caregiver might seem like a long way from the modern non-medical home care franchise. But this is a country that thrives on change, and we’re always ready to find a better option.
The home-care business was no exception to this dynamic and progress-minded way of tackling an issue. Throughout the next couple of centuries, the traditional way of thinking about home services began to shift.
As the country grew, pressure began to build to codify home care and other assisted-living options, and to help anyone who needed extra support in their day get it, no matter their financial situation. Government programs were established to aid in reaching that goal.
By the end of the twentieth century, the structure was in place to subsidize a variety of home-care and assisted-living solutions, and to help ensure that each citizen could live to their utmost.
Today’s assisted-living industry is part of the fabric of our nation. As our population has skyrocketed, so has demand for both in-home care and other personal support roles.
It’s helped push the industry forward, and aided in its development. The modern industry serves a market with an annual value of more than $91 billion, as the aging citizens in the nation continue to climb as a percentage of the overall population.
In-home care is a large part of that development. The business saw 7.1% market growth over the past five years, with more and more people finding it possible and preferable to continue living in comfort and privacy, in familiar surroundings.
And the industry plans for more expansion in its future. The transition away from hospital stays to the home is projected to keep the business moving forward and building on its past accomplishments to take an even more central position in the overall assisted-living field.
The non-medical home care franchise has transformed itself from its humble origins, and is now a business tightly connected to the communities it serves. And that’s just the start.
The field is expanding in more ways than one. Not only are there more potential clients today than ever before, each one looking to find the right living situation for their specific needs and wants, but there are more options available for those clients to select.
Home care is just one of the many alternatives the modern assisted-living patient can opt for when they begin their search for the one that serves their particular requirements.
Today’s industry is better equipped to provide targeted, customized care to every person in need of some daily support. Personalized, expert assistance helps them carry on with their lives, and lets them know they’re in good hands.
The ongoing expansion and maturation of the non-medical home care franchise has also opened the business up to new ideas and to those with a vision for change.
The traditional model of service, which placed the financial burdens for finding the right care and securing a spot on the patient and their family, has been replaced by a modern, client-focused way of working. It’s helped spur development and expand the reach of the industry.
Instead of charging the client for the services, this way of operating moves expenses away from the patient and onto the care facilities themselves. They shoulder the placement costs, and that leaves the client and their family free to focus on the issues that matter.
Having the facilities deal with fees can be a game changer for franchise owners, and allow them to forge better connections with the people they serve, without money issues getting in the way.
Assisted Living Locators developed that revolutionary fee structure, and it’s aided our growth as a brand. We’re leaders in an expanding industry, we’re preparing to continue that development into new territories, and we’re looking for future owners to come with us.
Want to find out more? Contact us today!
Angela Olea is a visionary and accomplished business leader in the senior care industry. She is a respected authority on franchising, elder care and senior placement, serving as a guest speaker at state and national aging conferences. In 2019, Angela received the honor of Top 50 Most Influential Women's in Arizona and the Visionary Award from Az Business Magazine.
