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Meet the Assisted Living Locators Team

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Our dedicated and experienced franchise development team are some of the most dedicated and sharpest minds in the assisted living franchise industry. It’s how we give our best to our franchise owners, so they can give their best to the seniors and families they serve.

Angela Olea

Founder & CEO

Angela Olea is a visionary, founding the first assisted living placement franchise business in the United States. Today, as Chief Executive Officer of Assisted Living Locators, she has built the company into a nationally acclaimed placement and referral agency, matchmaking seniors with caring providers for nearly two decades. A registered nurse, Angela initially launched Assisted Living Locators in response to seeing patients have unnecessary readmissions and a lack of community support. Under Angela’s stewardship, Assisted Living Locators is setting the standard for care transition and is ranked in Entrepreneur’s “Franchise500®” and Franchise Business Review’s “Top Franchises Report” for five years in a row.

Russell Morgan


Russell Morgan is Chief Operating Officer overseeing all franchise operations. From training to systems, process management to marketing, financial management to strategy integration, Russell ensures that Assisted Living Locators stays on track for both the franchise system and franchisees. He is also a Portland, OR Assisted Living Locators franchisee who previously had a successful career in digital content and communications.

Tom Ingle

Director Franchise Development

Tom Ingle is responsible for Assisted Living Locators’ franchise recruitment and is looking for qualified candidates in this exciting industry. He brings more than a decade of franchise development experience in the senior space. Tom is committed to finding the right franchisees who will be successful individually. He works closely with franchise broker networks helping people achieve their dream of business ownership.

Heidi Baumert

Director Franchise Training & Development

Heidi Baumert is the Director of Training and Business Development. She is responsible for franchisee pre-training, initial training, classroom programs, coaching and site visits for all new franchisees. She is also lead responsibility for execution of the Success Tracks program for experienced franchisees. In addition, Heidi oversees selected certifications and training across the entire system.

Franchisee Media

(800) 267-7816