As loved ones across the U.S. age and the population of senior Americans continues to increase, many of them can benefit from assistance with daily tasks. Finding them the care they deserve can help potential franchise owners with a well-designed senior day care business plan get started in a growing industry.
Building a senior day care business plan can help future owners get started with a plan and connect them with the placement franchise that best fits. To get started, ask questions that help show how to start a senior home care business with growth potential.
In the past, creating a senior day care business plan could be a relatively straightforward process. Historically, senior care fell into two broad categories: full-service nursing homes and home care by a family member or hired professional.
However, the past few decades have seen significant changes in the senior-care industry, and multiple placement options are available tailored to a range of needs. It’s an evolution that can present promising senior care business opportunities to prospective franchise owners.
Today, people needing daily support can choose the level and location of care that works best for them. Recognizing their different choices is essential to build an effective senior day care business plan.
Here are just some of the options:
Cost can be a primary concern for many clients needing support, especially during placement. Deciding to find care can be stressful, and having money worries can add to that stress and make the experience more challenging.
A future placement franchise owner should factor that consideration into their senior day care business plan. Recognizing the cost issues some clients face can help future owners tailor their options and choose a brand that tailors their services with cost in mind.
Assisted living placement costs don’t have to fall on the client or their loved ones. The franchise can ensure they help people find the proper support and take on the burden of shouldering costs during a potentially difficult time for those they’re aiding.
Develop a senior day care business plan that makes working with a brand that keeps finder’s fees and placement costs away from the client a priority. Doing so can help a prospective owner become part of a franchise designed for growth in an expanding industry.
The assisted living placement industry is, above all, a people business. Clients trust the brand to serve them well, with honesty, integrity, and a deep understanding of their needs and those of their loved ones.
The franchise owner is the key to establishing that trust, and they need backing to help them get the job done. Having a brand standing behind them that’s ready to help them out and give them the benefit of their experience can be an invaluable aid.
Robust and ongoing support should be foundational to a carefully considered senior day care business plan. It can make every step in the onboarding process more manageable, including training and setup, and help the owner stay on track for franchise expansion.
When considering placement brands, get in-depth on their support plans, and don’t hesitate to ask follow-up questions. Above all, learn how the franchise works with its owners over time and whether they keep the support going with spot visits, additional training, and other features that can assist the owner with growth and client management.
A client who reaches out to a placement franchise to help them get their parent an appropriate living situation and care wants to ensure they get their loved one the broadest possible range of options. Every person looking for support has their specific needs, and it makes sense for them to work with a brand that provides quality choices.
A potential franchise owner’s senior day care business plan should recognize this. Look for a placement business with a vast network of reputable facilities they work with that can be suitable for different people needing various levels of support.
Having a solid facilities network with multiple providers can help the franchise in more ways than one. The brand can structure its services to be free of charge to the client by negotiating placement fees with the care homes once the client starts receiving care.
Networking care can be the right move for both the business and the families it serves. It can help the franchise establish and maintain a reputation for client advocacy and allow them to more easily place every person where they can get the care they want.
At Assisted Living Locators, we believe in giving every client quality service and providing our owners with lifelong support. Our proven business model has helped us expand across the U.S., with an extensive network of facilities and a brand built for growth.
Assisted Living Locators is on the move, and we’re looking for future owners to join us on our journey.
Want to find out more? Let’s start a conversation today!
Angela Olea is a visionary and accomplished business leader in the senior care industry. She is a respected authority on franchising, elder care and senior placement, serving as a guest speaker at state and national aging conferences. In 2019, Angela received the honor of Top 50 Most Influential Women's in Arizona and the Visionary Award from Az Business Magazine.